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Forward deployed AI engineersFirst we map how your business actually runs. Then we build the AI version: agents that do the repetitive work, with your people in charge. You see what to automate first, and what it saves, before you spend on a build. Start with a free AI opportunity assessment: see what to automate first, and what it saves, before you spend anything.
Approved API developer: Google · Meta · TikTok
The problem
Somewhere in your company right now, a smart person is copying data between systems. Another is rebuilding the same report they built last week. Another is triaging an inbox, chasing an invoice, or re-keying a CV into a tracker. You cannot hire your way out: every new hire adds the same manual load that created the problem, and the IT backlog is already six months deep.
Every new hire adds the same manual load that created the problem.
How it works
Forward deployed engineering is how Palantir, OpenAI and Anthropic get AI into production: put the engineer inside the business, not in a slide deck. With Maaten it works in three moves:
A named Maaten engineer sits with the people who do the work and maps your processes: hours, costs, error rates, systems. You get the Automation Map: every workflow ranked by what automating it returns.
Your workflows get rebuilt as agents on the Maaten AMS, shipped into your live environment, not a sandbox. The first small one is built free during the audit, so you see it working before you commit to anything bigger.
Anything that spends money, contacts a customer or changes a system of record waits for your approval. Every month you get a proof report: hours returned, errors down, one number you can defend.
What to automate
The highest returns come from work that is high-volume, repetitive and runs on structured data: fewer errors, faster cycles, and your people freed for the work that needs judgment. This is where we look first:
Answers in seconds, around the clock
The paperwork does itself
Every lead worked, every time
Hiring and onboarding without the drag
The back office, running itself
Why it holds up
Most automation shops wire together no-code tools and hope. Maaten runs the AMS, our Agent Management System: a production agent platform built by the same team whose media platform holds approved API access with Google, Meta and TikTok. Your agents get monitoring, approval gates, audit trails and measurement as standard.
The audit's first job is making your business readable to agents: your data, rules, prices and permissions gathered into one governed context layer. That layer stays yours, every week of signal makes the next automation smarter, and if you ever leave, the documentation and access go with you.
Proof
One person now runs international marketing that used to take a team.
An international streaming platform · production deployment on Maaten
of internal AI pilots show no measurable P&L impact. The workflow was never baselined, so nobody can prove what changed.
MIT, State of AI in Business, 2025Specialist partners succeed roughly twice as often as internal AI builds.
MIT, 2025ROI reported on successfully automated workflows.
McKinsey, 2026Pricing
Most firms in this category quote only after a discovery call. The prices are below.
We map your five to ten most manual workflows and hand you the Automation Map: every workflow ranked by annual saving. Includes your first working automation, built free during the audit. Fee credited in full against your first build.
Your highest-payback workflow rebuilt as agents and live in production within 30 days, with approval gates you control, measured against the audit baseline.
We run, monitor and improve your agents. Most clients choose Grow at £4,000/month: a new automation shipped every month, plus the monthly proof report.
Your options
| Hire another person | DIY no-code / RPA | Big consultancy | Maaten | |
|---|---|---|---|---|
| Time to live | 3+ months to hire and ramp | Weeks of evenings, then it breaks | Months of strategy first | First workflow in 30 days |
| Upfront cost | Recruiter fees + salary | "Free", plus everyone's time | £200k+ engagements | Free assessment; £15,000-£35,000 build |
| Ongoing | £35-50k/yr, scales one head at a time | License creep + maintenance nobody owns | Change requests | £2-8k/month, cancel after month 3 |
| When systems change | They cope, manually | It silently breaks | New statement of work | We fix it; that's the retainer |
| Proof it worked | Gut feel | Nobody measures | A closing deck | Monthly proof report, baselined |
Who you're working with
Our founders individually ran $500m+ of ad spend for brands including Nestlé, Unilever, Diageo and J&J over 20+ years, before Maaten existed. Together they built a governed data platform approved by Google, Meta and TikTok, and the agent platform that runs on it.
Founder. 20 years in digital, $500m+ managed for Nestlé, Unilever, Diageo, J&J.
Data OS architect. Secured Meta, Google and TikTok API approval.
Agent OS. Ex-Global Director, Search & Analytics, Saatchi & Saatchi.
Common questions
The assessment is free. Pilot builds: £15,000-£35,000, scoped from the assessment. Retainers: £2,000-£8,000 a month depending on tier. Enterprise engagements are priced phase by phase: discovery, strategy, sign-off, then MVP build per business unit. The ranges are real; the exact numbers come out of the audit.
The audit takes 2-3 weeks. Your first production workflow ships within 30 days of starting the build.
You can, for simple tasks. Our clients come to us when the workflow touches money, customers or compliance, where "mostly works" is worse than manual, and when they want the saving measured, not guessed.
No. Anything that spends money, contacts a customer or changes a system of record goes through approval gates you set. The consulting overview shows exactly where the gates sit.
Your workflows keep running; we hand over documentation and access. No data lock-in, same as our product.
Your data stays in your accounts wherever possible; everything else lives in a governed data layer with audit trails. We're approved API developers for Google, Meta and TikTok, which means we pass their security reviews.
Free AI opportunity assessment
Three fields, no commitment. A Maaten engineer replies within one working day to arrange the assessment. In about a week you get the Automation Map: every workflow ranked by what it saves.
The assessment is free and takes about a week. You get the Automation Map: every workflow ranked by what it saves. If we build, great. If we don't, you keep the numbers.
Get your free AI assessmentNo long contract · Approval gates on everything · Measured from day one