We spent a decade running paid media for some of the biggest brands in the world. We know what running it by hand costs you. We built Maaten so your team never has to do that work again.
Why most paid media is broken
Agencies fly blind without a premium martech stack. Enterprise teams suffer disconnected platforms and manual work. Both end up with the same problem. Paid media that can't see across channels, can't act on what it sees, and can't tell you the truth fast enough to do anything about it.
No ETL, no data lake, no infrastructure. The work happens in spreadsheets, screenshots and PowerPoint. Cross-channel insight is whatever your campaign manager can stitch together on a Friday afternoon.
Today
Whatagraph or AgencyAnalytics shows channels side by side. Doesn't reconcile them.On Maaten
Same team, ten times the coverage. Deeper insight per client, cross-channel reporting around the clock, and the strategic bandwidth to win the next brief.
You've invested seven figures in ETL, lake, BI and governance. Your data team keeps it running. Your AI tools sit on top as single-channel copilots that can't see the portfolio. Maaten connects to your platforms, monitors everything, and surfaces what needs attention. Start in monitor mode. Act when you're ready.
Today's stack
Fivetran or Stitch. £24k+/year, plus the engineer who maintains them.Snowflake or BigQuery. Schema built and maintained by the data team. Months of work, ongoing admin.Looker or Tableau. Dashboards built quarter by quarter, never quite what the CMO needed.Claravine at ~£40k/year. Enforced after the fact, not at the point of campaign build.On Maaten
Enterprise teams on Maaten consolidate the entire stack and the maintenance work that came with it. One product, one contract, one operator.
The four requirements
Most AI tools fail at one of these. Single-platform copilots fail at three. Maaten is the only product that gets all four right, on infrastructure we own end-to-end.
Requirement 01
Naming, taxonomy and tracking standards enforced at the moment of creation, not retroactively. Most tools bolt naming on after launch. Maaten gates campaign publish on data hygiene.
What most miss: tools like Claravine enforce naming after the fact. Garbage in, garbage out.
Requirement 02
Not a last-click dashboard. A lake holding last-click, view-through, MMM and incrementality side by side, reconciled, queryable. Brand spend and performance spend in one place.
What most miss: single-channel copilots have no lake. Cross-channel tools sit on Fivetran pipelines they don't control.
Requirement 03
A Meta copilot can't shift budget to TikTok. A Google copilot can't see Meta's saturation. Real performance gains come from the portfolio view, not the channel view.
What most miss: Meta Advantage+, Google Performance Max, TikTok Smart+. All locked inside one channel.
Requirement 04
Most attribution stops at last-click. Brand investment never proves ROI properly. Maaten maps every campaign to See, Think, Do, Care funnel stages at build time, then reconciles brand reach, mid-funnel engagement and last-click conversion in one signed-off view.
What most miss: performance tools like Northbeam and Triple Whale are last-click first. Brand never gets credited.
We own every layer. The data pipelines, the lake, the orchestration, the agent layer. No Fivetran. No Snowflake licence. No Claravine bill. No manual data work. The enterprise stack in one product, built to work together from the ground up.
How to start
Connect your accounts, see what Maaten suggests.
OAuth into Google, Meta, TikTok, LinkedIn and the rest. Approved developer status means no procurement hoops, no API tickets. Two clicks per platform.
Every campaign, every spend line, every creative pulled into the attribution lake. Budget pacing, cost-per-acquisition and ROAS reconciled cross-channel from the moment you connect. You see the full portfolio in one view.
Performance Agent scores every campaign. Creative Agent flags fatigue. Naming Agent catches taxonomy gaps. First recommendations land in your queue, ranked by uplift, ready to approve.
From connect to first approved recommendation in under an hour. No implementation project. No data team. Cancel any time.
Apply for a demoTwo ways to run
Maaten connects to your platforms and watches. It sees every campaign, every optimisation, every budget shift. Start in Monitor mode. Move to Act mode when you trust it.
Monitor mode
Connect your platforms and Maaten watches. It catches what your team would find on Friday, on Tuesday. No changes to how you operate.
Act mode
When you trust the recommendations, flip to Act. Agents execute budget shifts, audience pauses, creative swaps. Every move logged, auditable, reversible.
Monitor mode
Connect your ad accounts and Maaten watches silently. It sees every campaign, every optimisation, every budget shift across every channel. You see exactly what is happening, backed by data, every morning.
Act mode
Ready to act on what you see? Approve a recommendation and Maaten puts it live on the platform, verifies it went through, and continues monitoring the result.
Start in Monitor. Nothing changes on the platform. Move to Act when you trust it. Most teams switch inside the first week.
How Maaten works
AI agents handle the six jobs that fill a paid media team's week. Your operator briefs the work, approves the moves that matter, owns the client relationship. Maaten runs the platform.
Brief.
Drop the strategy in as text. Maaten extracts the audience, objectives, budget allocation, pacing rules and creative angles. The output is a structured plan with spend mapped to ROAS targets across every channel, ready to deploy in one sign-off.
Build.
The plan becomes campaigns, ad sets, audiences and creative variants inside Google, Meta, TikTok, LinkedIn, DV360, YouTube and Amazon. Native APIs. Naming and UTM conventions enforced at creation. Live in minutes per channel.
Optimise.
Continuous monitoring across every channel. Losing audiences pause, winning creatives scale, budget shifts daily to the highest-ROAS spend. Pacing drift caught before it burns the monthly cap. Every move is proposed for your sign-off. You override the ones you disagree with. Agents execute the rest.
Attribute.
Last-click, view-through, MMM-adjusted and incrementality reconciled into a single signed-off view per client. Every pound of spend mapped to See, Think, Do, Care funnel stages. When Meta says 42% and Google says 38%, you see both, and the one to act on. The CMO question answered in the meeting.
Report.
Cross-channel reports drafted with the story already shaped. Spend reconciled, ROAS by funnel stage, cost-per-acquisition trended. Formatted in your house style. White-label for agencies, native dashboards for in-house. You add the judgement and the client knowledge. The numbers and the narrative are done.
Learn.
Patterns from every campaign feed back into the next brief. Creative themes that worked in beauty in Q2 surface as suggestions for fitness in Q3. The longer you run on Maaten, the sharper every recommendation gets.
What's in the box
Each layer is a category of tool you would otherwise procure separately. Each is built native, integrated and governed inside Maaten. Click through to see what you stop buying.
Layer 01 · The foundation
Every campaign, every creative, every conversion, every penny of spend lands in one structured layer. ELT pipeline, cross-channel taxonomy, naming conventions, UTM tracking from ad spend through CRM to cost-per-sale. Thirteen-plus business dimensions per campaign. Every creative scanned across 100+ data points. Queried with the same precision as conversion data.
What you stop buying
One box. One contract. One vendor on the hook for the whole stack.
See the pricingWhy the data changes everything
Most AI marketing tools have agents or data. Almost none have both. Maaten is a two-layer operating system: the Agent OS runs the work, the Data OS gives the agents cross-channel intelligence no single-platform tool can match. Together, they compound.
Agent OS · The workforce
Every agent is assigned a role, a model, specific tools and skills, and access to the shared data lake. Planning, creative analysis, audience segmentation, campaign optimisation, reporting, attribution review. Specialists outperform generalists.
Agent configuration
Assign models, tools, and skills to each specialist agent. Configure the workforce.
Data OS · The intelligence
Every campaign, creative, conversion, and penny of spend lands in one structured layer. Proprietary ELT pipelines. Cross-channel taxonomy. Every asset mapped to the See, Think, Do, Care funnel framework from the moment of creation.
AI creative scanning
100+ data points per asset. STDC funnel scoring. Composition, theme, tone, format analysis.
Y1
Day one
Unified data from every platform. Reconciled spend. Every campaign tagged, every creative scanned. Agents start recommending from week one.
Y2
Compounding
The lake now holds full historical context. Audience evolution, creative decay patterns, budget allocation trends. Every recommendation sharpens.
Y3
The moat
Three years of cross-channel intelligence. Leaving means rebuilding from zero. The data only grows in value. The agents only get sharper. The moat only deepens.
Automatic audience selection
AI-driven audience targeting across channels, based on cross-platform performance data.
Chat-based reporting
Ask questions in plain English. Get reconciled cross-channel answers grounded in your data.
Create campaign
Brief in plain English. Agents build campaigns, ad sets, audiences, and creative across every platform.
Agent super-power assignments
Assign tools, skills, and model tiers to each specialist agent. Configure the workforce for every job.
A day on Maaten
Agents work overnight. Your team wakes up to a review and approve queue, not a backlog. Recommendations land with the numbers, the rationale and the approve button. The day's work is done before standup.
What inaction costs
Cost
Senior talent costs more each year. Vendor licences renew higher. The work stays manual. Whether you're an agency protecting margin or an enterprise team justifying spend, the math gets worse every quarter.
Wasted spend
Humans review performance weekly. Agents review hourly. Budget keeps flowing into fatigued creative and underperforming audiences while a person investigates. Typical leak: 15 to 30% of spend.
Opportunity
When TikTok ROAS spikes on a Tuesday, manual teams find out Friday and react Monday. The audience saturates by the time you act. The window was open for one day.
For agency principals
For in-house performance leads
This is a margin story. One strategist runs more accounts, reporting is automated, and the value you deliver to clients is visible. Take this to your CFO.
This is a control story. Full cross-channel visibility, one source of truth, and every decision backed by data. Take this to your CMO.
A typical strategist's week today
Six accounts. No time for strategy.
The same strategist on Maaten
Fifteen accounts. Strategy is the work.
The line to forward to your CFO
"We run paid media by hand across spreadsheets, screenshots and PowerPoint. Maaten replaces all of it with one product. Same team, ten times the clients, cross-channel reporting around the clock."
A typical week today
Six vendors. No single view. No time to act.
The same team on Maaten
One view. Full visibility. Answers in the meeting.
−£200k
Stack cost, year one
Fivetran, Snowflake, Looker, Claravine, measurement consultancy, BI build. Maaten replaces the infrastructure and the maintenance work that came with it. One contract, one invoice.
Same day
Time to answer the CMO
Maaten monitors every channel continuously. You see what changed, what's working, what needs attention. The reconciled cross-channel view is on your screen before the meeting starts. No waiting, no stitching exports.
1 brief
To launch a new market
Write the brief. Approve the launches. Live in every market the platforms cover. New product, new region, new language: a writing job, not a six-week project.
The line to forward to your CMO
"We consolidated six vendor contracts into one product. Cross-channel reconciliation on day one. Full visibility into every channel, every campaign, every pound of spend. One contract instead of six."
Early results
Clients running Maaten in production are seeing one operator manage international multi-platform campaigns across four channels, with full cross-channel attribution from day one.
Limited availability
We're onboarding a small number of partners in each vertical. Priority access for agencies running 6+ client accounts and enterprise teams managing cross-channel spend above £500k/year. If that's you, we'd like to hear from you.
Simple, predictable pricing
No commission. No percentage of media. No data tax. Pick the plan that fits today, upgrade as you grow. The price scales with operators and channels, never with your ad spend.
Starter
One channel, fully automated. The fastest way to see what Maaten does.
£500/month
£6,000/year, billed monthly
Estimated ROI
Automate 20+ hours/month of platform admin on one channel. Typical payback: week one.
Growth
Cross-channel intelligence with a real data lake. Where Maaten starts to compound.
£1,000/month
£12,000/year, billed monthly
Estimated ROI
Run 3 channels from one screen. Save £3k+/month in junior headcount and dashboard tooling. Cross-channel budget shifts recover 15-30% of wasted spend.
Scale
Full-stack automation for agencies and enterprise teams running serious cross-channel spend.
£2,000/month
£24,000/year, billed monthly
Estimated ROI
Consolidate £200k+ in vendor contracts and headcount into one product. One operator manages 10x the accounts. Full-funnel attribution from day one.
Token bundles are generous by default. Every plan includes enough tokens for normal operation. If you need more, top up at any time. No surprises, no overages. Usage scales with how hard your agents work, not with your media spend.
No percentage of ad spend. Ever.All plans include full audit trail, Monitor and Act modes, and cancel-anytime terms. Multi-operator and enterprise pricing on request.
We've run $500m budgets worth of campaigns, judged the awards, consulted for Google and Microsoft, and built the stacks the Fortune 500 use. Maaten is the platform we wished we had.
We started as a data-focused consultancy helping enterprise marketing teams turn fragmented campaign data into business outcomes. We built proprietary measurement frameworks, ideation processes and campaign data structures that became the foundation of how serious marketing teams operate.
Every engagement, we built the same stack from scratch: data lake, attribution layer, governance, reporting. Every engagement, the bottleneck was the same: senior people doing platform admin while the data layer slowly came together.
So we shipped the stack as a product. The same architecture, the same governance, the same measurement principles, sold as software with agents on top.
The questions you'll ask before the call
No. Agencies: your strategists keep the client, the creative judgement and the strategic calls. Agents handle the platform work so your people do the work that wins the next brief. Enterprise: your performance team keeps the strategy. Maaten replaces the vendor stack and the maintenance work around it.
Monitor mode connects to your platforms and watches. It sees every campaign, every optimisation, every budget shift, and surfaces insights, improvements and opportunities. Nothing changes on the platform. Act mode goes further: approve a recommendation and Maaten puts it live, verifies it on the platform, and keeps watching. Start in Monitor. Move to Act when you trust it.
You do. Every byte of campaign, creative and attribution data the agents touch lives in your data lake, under your contracts. The longer Maaten runs, the more valuable that lake gets. It stays with you.
Those tools pipe data into your warehouse. You still build the schema, the attribution layer, the dashboards and the reporting. Maaten is the data layer, the measurement, the reporting and the operator, sold as one product. Different category, different output.
A single-platform copilot optimises inside one channel with one channel's view of the world. Maaten is the cross-channel operating layer. Unified data lake, comparative history, creative intelligence, governance and a single source of truth. Different category.
Every agent decision is logged with the data it acted on, the rule it followed, and the human who signed it off. Full audit trail by default. Built for enterprise procurement and regulated industries from the start. Approved developer status across four major platforms.
Minutes, not months. Connect your ad accounts. In Monitor mode, you see cross-channel insights by the end of the call. In Act mode, point Maaten at your first brief and agents start running. No data team, no six-month integration, no BI build.
Why saying yes is safe
Maaten is built for buyers who've been burned by martech vendors before. Three commitments we make on every contract.
Start with one client account. Pay month to month. If it doesn't pay back inside the first billing cycle, walk away. No clawback, no penalty.
Every client gets a dedicated data lake. Your campaign, creative and attribution data lives in its own environment, never co-mingled with another customer's. Full audit trail. Export on request.
Approved developer status with Google, Meta, TikTok and LinkedIn. Full audit trail by default. Every agent decision logged with the data it acted on and the human who signed it off. Procurement-ready.
Send us one client account. We integrate, run agents against it for a week, and walk you through a reconciled cross-channel report on a call. Then you decide.