Repeated setup
Campaign structures, naming and tracking need attention in every channel.
Maaten · The paid media platform
Automate cross-channel paid media in one platform.
Launch campaigns faster, automate governance checks and analyse performance across channels, with control over your spend and AI actions.
For agencies and in-house marketing teams.
CONNECTED CAMPAIGN DATA
AI analysisWith campaign and business context
Cross-channel paid media
Google Ads
Meta
TikTok
LinkedIn
Google AdsMetaTikTokLinkedInThe work behind every campaign
Every additional channel adds work, complexity and cost.
More checks
Your team checks budgets, permissions and approvals across accounts.
Separate reporting
Results need bringing together before you can compare performance.
Build campaigns across channels from one brief.
Use a shared campaign structure to prepare activity across your channels, with consistent naming and tracking.
Apply your standards to every campaign.
Bring naming, tracking, permissions and approvals into the campaign workflow.
Your team controls what is approved.
Bring channel results into one shared data foundation.
Connect performance with campaign context, so your team and AI agents can analyse activity across channels.
HOW THE PLATFORM CONNECTS
One brief. Connected channels.
A shared starting point for campaign preparation.
Concept diagram showing the intended workflow.
Cross-channel intelligence
Your media budget crosses channels. Your intelligence should too.
Give specialist AI agents the data and campaign context to investigate performance across channels and prepare recommendations for your team.
AI analysis, with your team in control.Review the evidence. Approve the next action.
“Where could we make better use of our budget across channels?”
Time, capacity and cost
Run more campaigns with less manual work.
Give your team time back.
Reduce repeated campaign setup, manual checks and reporting. Give people more time for planning, creative decisions and client work.
Consolidate your technology costs.
Bring campaign operations, governance, shared data and AI analysis into one platform. Review which overlapping tools you still need.
Increase campaign capacity.
Support more activity across channels with the team you already have.
CONNECTED IN MAATEN
Campaign operations 01
Governance 02
Shared data 03
AI analysis & reporting 04
One platform People remain in control
EXPERIENCE AND RECOGNITION
Built by an experienced media, data and technology team.
Our founding team brings experience working with brands and agencies, supported by industry recognition and accelerator programmes.
FOUNDING-TEAM TRACK RECORD
Experience with leading brands across industries.
Selected organisations our founding team has worked with through previous roles and agencies.
Consumer brands & beverages
P&G · AB InBev · Nestlé · Unilever · Mars · Pepsi · Red Bull · Pringles · Diageo · Heineken · Budweiser · Corona · Stella Artois
Technology & financial services
Microsoft · SAP · Vodafone · Visa · Investec · Nedbank · Sanlam · Morningstar · Royal Bank of Scotland · Direct Line
Automotive, travel & healthcare
Toyota · Johnson & Johnson · Sanofi · MSD · Premier Inn · Historic Royal Palaces · Eurotunnel · World Duty Free · Thorpe Park · Vrbo
This is prior-career experience across the team, rather than a list of current Maaten customers or endorsements.
PRIOR COMPANY RECOGNITION
FinTech 100
KPMG & H2 Ventures · 2016
Recognising Wealth Migrate, where Jay served as Chief Digital Officer.ACCELERATOR PARTICIPATION
AI Accelerator
University of Edinburgh
Supporting the development of Maaten.ACCELERATOR PARTICIPATION
Royal Bank Accelerator
Business support and development
Supporting the growth of Maaten.Startup programme support
We’ve received technology credits and startup support to help us develop Maaten.
- Cloudflare for Startups
- $10,000 in cloud credits.
- ElevenLabs Startup Grants
- AI voice technology grant recipient.
- Mixpanel for Startups
- Startup programme member.
- Google for Startups Immersion EMEApowered by Antler
- Accepted into Phase 1.
