We Help your £2m+ Media Budget Become More Effective

Unlike other marketing effectiveness businesses that solve pieces of the puzzle, Maaten integrates creative and media strategy into measurement as a single system.
Get results
The problem

Most Marketing Effectiveness Businesses Only Solve Part Of Your Problem

You don't need another analytics dashboard. Or another research study. Or another consulting deck that sits on a shelf.

You need a measurement partner who brings strategy, governance, and intelligence together—and embeds it into your operations.

Agencies Solve Reporting
(But In Silos)

Agencies pull platform reports and build dashboards but every channel is measured in isolation.

Consultancies Solve Strategy
(But Too Slow)

You get strategic frameworks, but you can't implement them fast enough to impact live campaigns.

Internal Teams Solve Execution
(But Without Frameworks)

There's no unified measurement connecting
creative strategy to audience targeting to business outcomes.

Basic plan

Ideal for small teams and startups.
$96/yr
Billed monthly.
Get started
Access to all basic features
Basic reporting and analytics
Up to 10 individual users
20GB individual data each user
Basic chat and email support

Business plan

Popular
Growing teams up to 20 users.
$192/yr
Billed monthly.
Get started
200+ integrations
Advanced reporting and analytics
Up to 20 individual users
40GB individual data each user
Priority chat and email support

Enterprise plan

Large teams with unlimited users.
$384/yr
Billed monthly.
Get started
Advanced custom fields
Audit log and data history
Unlimited individual users
Unlimited individual data
Personalised+priotity service
The SOLUTION

For marketers wanting to prove effectiveness, not just Vanity Performance

Cross channel Campaign Governance

We structure campaign data at the source to improve data quality, so that consistency across audience targeting and creative is upheld.

Measurement Expertise And Speed In One

We embed measurement frameworks into campaign operations. Enterprise level expertise, real-time visibility.

Connect Creative To Media Performance

We link brand and performance creative to media targeting through unified taxonomy, proving brand drives performance, which drives sales.

The Result: Measurement infrastructure that proves incrementality, eliminates waste, and connects marketing investment to business outcomes.

Unlike traditional analytics companies, we work at campaign speed. Unlike platforms, we're not selling you more media. Unlike agencies, measurement is all we do.

Recent customer success

Showmax chooses maaten

While others stop at naming conventions, Maaten builds intelligence layers.

Showmax maintains consistency across Meta, Google, and TikTok without rebuilding audiences or naming conventions for each channel.
40%
faster campaign set ups
99%
Error elimination
Talk to our team
Dashboard mockup

Why Infrastructure is central to effectiveness

Most companies rent measurement insights from consultancies. We help you own your measurement infrastructure - with the support to keep it running.

Integration, Not Replacement

We plug into your existing stack without disruption

Works alongside Meta, Google, TikTok, DV360
Your team keeps their tools, we add the connective tissue
Live in 2 weeks, not 2 months

Augment Your Agencies, Don't Replace Them

Give your media partners the infrastructure to prove their work

Unified view across all their activations
They get better data, you get better accountability
Everyone wins when measurement works

Bridge Data and Marketing Teams

Turn technical complexity into business clarity

Marketers see campaign performance, analysts see validated data
One taxonomy, zero translation required
Data teams build once, marketing runs forever

Speed When It Matters

High-value campaigns deserve real-time governance

Catch tagging errors before budget gets wasted
Daily checks on your biggest bets, not monthly post-mortems
Fix it today, not in next quarter's report

Our solutions

Strategy >> Infrastructure >> Insights
Strategy

Measurement Strategy & Foundation

Build the system that proves brand drives performance
Measurement maturity assessment, SEE-THINK-DO-CARE framework alignment, CEP mapping, and campaign governance design. Get clarity on what to measure before building anything.
Infrastructure

Campaign Governance & Data Centralisation

Get measurement-ready data from day one
Unified taxonomy, automated ETL, and real-time quality checks. The technical foundation that enforces standards across your digital media platforms.
Performance

Media Effectiveness & Creative Intelligence

Turn clean data into continuous optimisation
Attribution modeling, brand and search uplift studies, creative testing with metadata extraction, and audience penetration analysis. Prove the business impact with data you own.

Why Maaten vs.

vs.

Marketing Platforms

They give you dashboards. We give you frameworks.
THEM.
Last-click attribution and vanity metrics
US.
Incremental uplift, brand-to-performance connection, real-time optimization

vs.

Research Firms

They tell you what tested well. We tell you what's working right now.
THEM.
3-month turnaround, survey-based, backward-looking
US.
Real-time reporting, behaviour based, optimisation ready
vs.

Consultancies

They give you a strategy deck. We give you implementation.
THEM.
Strategy without implementation, months of delivery
US.
Strategy + execution in weeks, embedded capability building

Stop Solving Measurement In Pieces

You don't need another analytics dashboard. Or another research study. Or another consulting deck that sits on a shelf.

You need a measurement partner who brings strategy, governance, and intelligence together—and works with your team to implement it.

That's Maaten.

Strategic frameworks from 15+ years scaling enterprise marketing. Campaign governance technology that enforces data quality. Creative intelligence that shows what's working and why. All delivered at the speed modern marketing demands.

Talk to our team
From the blog
Advanced Creative Intelligence (Beyond Basic Attribution)
When Creative Attribution Goes Wrong (Real Campaign Scenarios)
Company
AboutCareersContactPrivacy PolicyTerms of Service